NAÏVE

Summer Drop

Continuing our exploration of naïve embroidery and the decorative abundance of authenticrushnyky, the summer collection draws inspiration from the archaic tradition of adornment of Ukrainian bedrooms. Embroidered pillowcases, lace curtains, bed valances, and hand-stitched napkins represent beauty woven into everyday life. This aesthetic became the foundation of the collection, driven by the leitmotif of sleep, softness, and the intimacy of a home space.

The designs are adorned with dreamlike motifs — swans, bows, hearts, angels, and flowers — simple yet symbolic. Traditional silhouettes and embellishments are reimagined through a modern lens.

The summer drop of the NAÏVE collection speaks to the lightness of being. To the quiet at the height of summer. To the dreams that we carry at our fingertips even after awakening.

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